What methods does BuildClinical employ to engage minorities or under-represented groups?

We are able to engage minorities or under-represented groups using multiple strategies 

including: 

1) Ensuring campaign content visually represents the individuals being recruited

2) Highlighting important inclusion criteria at the forefront of campaign materials

3) Targeting interests and/or keywords related to the population being recruited. These can range from cultural interests to shared occupations, common symptoms, and more.